CREATIVE Strategist

The Creative Mind Behind Campaigns That Convert

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Why Performance Boutique Will Transform Your Career

We are not just another agency. We are a genuine growth engine for our partners — across Italy and Europe — with offices in Le Marche and Milan, while operating remotely in the vast majority of cases.

We manage €12M+ in media spend for some of the leading online brands in both eCommerce and Lead Generation, across client accounts and proprietary brands alike.

Our Core Values:

Profit Over Vanity: we optimise for Net Profit, MER, and Contribution Margin.

Extreme Ownership: we solve problems proactively and relentlessly pursue results. With clients, we speak in terms of “we” whenever possible.

Scientific Mastery: we follow proven SOPs, invest in continuous learning, and improve every single day.

Radical Transparency: we communicate clearly — internally and externally, always.

Your Mission:

You will take ownership of creative strategy and the production of high-performing assets that power campaigns for our clients across Beauty, Fashion, Finance, and B2B Lead Generation.

This is not about creating “beautiful creatives.” It is about producing content that converts, scales, and generates measurable profit.

The role: Creative Strategist

Key Responsibilities:

01. Creative Strategy & Concept Development

Develop data-driven creative strategies based on client briefs, competitor analysis, and historical performance

Build repeatable creative frameworks across verticals (Beauty DTC, Fashion eCommerce, Finance Lead Gen, B2B)

Translate business objectives into clear creative directions for Meta Ads, Google Ads, and TikTok

Work closely with Media Buyers and Digital Strategists to ensure alignment between creative execution and media strategy

02. Production & Quality Control

Manage the full creative production process end-to-end: from brief to final delivery

Coordinate creators, videographers, designers, and copywriters (internal and external) to ensure top-quality output

Build and maintain a library of templates, hooks, and high-performing formats for each channel

Implement structured creative testing systems (A/B testing hooks, body copy, CTAs, formats)

03. Performance Analysis & Iteration

Analyse creative metrics (CTR, Hook Rate, Hold Rate, Thumb-Stop Ratio) and turn them into actionable insights

Produce weekly creative performance reports for each client and identify winning patterns

Build data-backed creative playbooks: what works, what to avoid, and best practices by sector

Train the team on performance-driven creativity principles and emerging trends

Non-Negotiable Requirements

Your Professional Toolkit:

Performance-Oriented Creative Experience: 1–2+ years in a creative role (in-house or agency) with a focus on paid advertising and measurable ROAS / CPA outcomes

Multi-Channel Technical Skills: Practical mastery of Meta Ads and TikTok Ads, plus tools such as Figma, CapCut, Canva, and ChatGPT for concepting and production

Analytical Mindset: You do not stop at “I like it / I don’t like it.” You speak in CTR, conversion rate, CPA, and campaign data

Briefing & Project Management Skills: You can write clear briefs, manage freelancers or suppliers, and meet deadlines without sacrificing quality

Availability: Full-time, remote, with availability for monthly in-person meetings (Marche / Milan area) and weekly team alignments

What We Are Not Looking For:

No real paid advertising experience in the last two years

Never managed media budgets or analysed campaign performance

Looking for a purely artistic / brand role with no focus on conversion or measurable outcomes

PB Is Waiting for You If...

You love numbers: seeing your video CTR jump from 0.8% to 2.5% gives you an adrenaline rush

You naturally think in terms of which hook captures attention in the first three seconds and which CTA drives the click

You have stories of creative campaigns that helped scale budgets from €5k to €50k/month while maintaining ROAS

You cannot stop scrolling ad feeds, saving creative references, and studying what works (and why)

What the Boutique Offers You

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salary & bonus:

▸ Base Salary: €1,400 – €2,000 / month (depending on experience and seniority)

▸ Performance Bonus: 5–10% tied to the profit generated by your team

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benefits that matter:

▸ Home Office Setup Bonus + €500 equipment budget

▸ Fully Remote with monthly in-person meetups paid by PB (We also have an office — if you are near Pesaro-Urbino and like the idea of a young, ambitious environment, we would love to meet you there.)

▸ Unlimited learning budget for courses and conferences (e.g. Pencil, Motion Design, AI Tools)

▸ Unlimited holiday policy (based on project delivery and accountability)

▸ Direct access to specialised training in performance marketing and creative strategy

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the real advantages:

▸ Work on digital projects that create real impact — no fluff, no nonsense

▸ Your ideas are always heard and tested, whether for campaign growth or internal improvement

▸ Join early and help us scale into one of the top Performance Agencies and Brand Incubators in the World — and beyond

The Process: Fast, Transparent, Clear

We know your time is valuable. Here is exactly what to expect:

01. Apply: send us a Loom video (or equivalent) introducing yourself and walking us through 2–3 of your top-performing campaigns / creatives

02. Fit Check - 30-minute conversation about how we work and our values, to assess personal fit before professional fit

03. Paid Task - Creative brief based on a real client case: develop strategy + 3 creative concepts with rationale | Compensation: €50–€100 for your time

04. Deep Dive with Tom & Creative Team - Technical conversation around your process, approach, and vision | Duration: 45-60 min

05. Reference Check: plus possible final conversation with Leadership (20–30 min max)

06. Offer within 7 days of the final interview

Every candidate receives a response. No ghosting. Ever.

All Clear? Here Is How to Stand Out:

Apply here: [email protected]

Include:

Your CV / LinkedIn + creative portfolio (Behance, Drive, Notion — any format that showcases your work)

A short video (3–5 min) showing:

Your best-performing creative project (show us the data!)

Why Performance Boutique appeals to you

Which of our four values resonates with you most

A portfolio with 3–5 case studies showing: Strategy → Execution → Results (CTR, ROAS, CPA before / after)

Subject Line: Creative Strategist – [Your Name] – [Something memorable that helps us remember you]

PS - A Personal Note from Tom, Founder of PB

I am looking for someone who understands that creativity without performance is art — and however beautiful art may be, it does not pay our clients’ bills.

At Performance Boutique, creative ideas do not live inside an aesthetic bubble. They live in the real world of budgets, conversions, and ROI.

If you are the kind of person who gets excited seeing one of your creatives push ROAS from 2x to 4x, who obsessively studies why one hook works and another does not, and who refuses to settle for “beautiful” when “high-performing” is possible — then we absolutely need to talk.

We are building the most efficient creative machine in Italian performance marketing.

And we need the right creative mind to make it run at full speed.

I look forward to meeting you.

Ready to scale together,

Tom